Remedy for sale

One of my friend while commenting on my previous post, "Sale" has requested for a solution to the problem mentioned in it. If we give a thought to this problem then we can realise that consumer awareness can't be a solution. After the sale is over even if it becomes beyond the reach of the middle class the rich and the affluent would be there to fill their kitty and we all know that for these page 3 peoples, the costlier the better. The problem remains as it is. What should be done?
Can Boycott be the solution. Well to some extent it could be. But In that case the local garments companies should come up with quality products at a competitive price. These companies can establish their own retail outlet, thus eliminating the need of middle man and saving a huge amount which they can utilise to improve their standard.
We also know that the branded companies use to spend a lot of amount on advertising their products. Hiring the celebrities and using the visual media cost them dearly. Contradictory to this they could use some other cheap but effective means of advertisement. Like using print media, using local celebrities to promote their products in rural areas and we also have our very own IT which could be used as effectively as the other means to promote their product at a cheaper rate.
Above all it is certain that nothing is going to happen without proper coordination between governments, small entrepreneurs and the consumers. Friends can u suggest some other ideas to tackle this problem