Something was missing at CWG '10 opening ceremony

It was the evening of the 3rd day of October, 2010. Billions of eyballs were directed towards the National Capital, New Delhi. India stood to the expectations of those eagerly waiting eyballs and at last the growing super power showcased her brilliance to the world at the gala opening ceremony of Commonwealth Games 2010. The perfect combination of tradition and technology helped the world to know about India in a span of three hours. Be it the traditional dance form or the yoga act or the Bharat Darshan by Indian railway, each and every act revealed India's traditional value with a tinge of modernity. For those who were lucky enough to book a berth at JLN Stadium, it must be the most memorable day of their life and for others our very own Doordarshan was there to show case the programme LIVE. But something was missing during the Live telecast. Those who watched the programme must have noticed a new set of advertisers. A very uncommon for an sporting event. The tradional PEPSI, COLA , NIKE and REEBOK were off air. Forced sponsorship was clearly visible from the advertisements that cropped up at regular intervals. Ads from state tourism were acceptable but what was Indian railway trying to advertise with the song "Rail gaddi...". Barring one or two private advertisers only the public sector companies were there during the breaks to increase the GK about Navratnas. DD was able to achieve a decent 3.6 TRP during the live telecast. Few new comers in mobile phone sector were able to sense this opportunity and utilised it to make their presence felt among the mass consumers. It was really painful to see the big Indian corporates pulling out their hands from the khel kumbh. They were all missing at CWG '10 opening ceremony. I belive that they not only missed a chance to broadcast their patriotism but also missed the chance to touch the hearts of mass consumer.